Email marketing is not as complicated as you think. It's
simply a means to advertise or inform potential customers over the Internet
that you have something of interest to offer them. You can sell products,
information or services by directly contacting persons who are looking for what
you offer. Email marketing is cheap, fast and surprisingly interactive. An
email marketing campaigns starts with some valuable tips.
Your Virtual Base of Operations
For your email marketing push, the first consideration is
your source or home base on the Internet. This will be your website, newsletter or a blog.
You can find free websites on the Internet by Googling phrases such as “free
websites”, “free website construction” and “no-cost websites.” You can purchase
a hosted website or domain by searching the Internet. Domain websites are very
cheap, some of them costing only $10 to $15 dollars per year. Domain websites
that cost more will have more features and design choices that include everything
from reader traffic patterns and locations to buy buttons or small databases
and spreadsheets. If you are selling a product (like a book) you might want a
website that can host and display lots of visual data like photos, diagrams or
videos. Make sure your website or blog has a comment section where potential
customers or visitors can ask questions and receive your reply. Design your
website or blog with ease of function in mind. Do not clutter it with
extraneous features which will cause slow loading.
Your Brand
Remember in your email marketing campaign, you will need
to give your site a name or title. You can use your name, but use it in
conjunction with your product or services—like the pen name you use on your
genre books. Be clever or cute if you want, or give it a more serious and
formal tone. Selling medical supplies might have a more formal or technical
tone, while a dog-grooming business might use a more relaxed and humorous
title. Books might include a clever or enticing reader hook. Stay on target
with a specific theme. If you are selling books, keep all information relative
to books and reading subjects, with no deviations to other personal topics.
This shows professionalism and expertise.
Communication and Building your Audience
An email marketing campaign means learning how to write an
intriguing and interesting newsletter or blog topic. Find help on the Internet
to increase your writing skill. Do you belong to some blogs on the Internet?
What is it about them it that attracts you? What attracts you to their
information or news?
Concentrate on
subject matter that will interest and draw your targeted audience. Join
Internet groups that offer the same topic you are covering, and solicit
memberships and readers to your site by leaving a link to your website or blog
in your profile or at the bottom of your message post in the “signature line.”
Record all email addresses of persons you find might be interested in your
topic and send them an invitation to your site, blog or your newsletter. Drop a
link to your site everywhere you go—interact with the online community as often
as you can. Become a presence. Once you begin to draw subscribers and readers
to your site, encourage them to spread the word.
Frequency and Drive
Post on your blogs or website, or send out newsletters
frequently and with a steady rhythm. Once a day is great, or at least two to
three times per week. Once a week is enough to drive interest and hold it. Vary
your content with new and updated information relative to your topic. Thank
your subscribers and answer all comments. Nothing helps increase traffic to
your site with an email marketing campaign than word-of-mouth advertising.
Don't expect immediate results, but rather build up your audience with a slow
and steady pace. Before long, you’ll have a plentiful and growing audience that
can only get larger and more popular.
