Monday, May 18, 2020

The Lows of High Book Price

 A thousand pardons if I come off like a rant. I'm a mashup between J.A. Konrath and Harlan Ellison. I'm a writer advocate and defender of the written word. I also watch the industry like a stealthy Sasquatch. These articles are always meant for Guerrilla Warfare for Writers, my down and dirty blog. There is no BS here. Maybe some inaccuracies. I don't even like posting these articles to my YA website--no one reads me there anyway. I hope you suffer me well. 

First and foremost, if you are a celebrity author you don't need to be reading this. If you are an A-list author, pass on by. If you are a very popular author with a huge reader fan base and have a enormous mailing list that draws purchasing customers in like flies, audios. If you have a break-out or bestseller, you can kindly leave by through back door. There will also be some outlier exceptions. This article is not a call to arms for you. You are profitable, consistent and probably comfortably set in the mighty realm of book sales.

If you are new to writing with a minimum number of releases, an old-time mid-lister like me with a ton of books out there, or a new writer launching your first book, I think you better read this and make some grave determinations. It's unlikely a publisher is going to read this, but I've been with and seen too many that need to know what is working and what is not as far as ad pricing. This warning goes double for authors who just don't care that their e-book prices are going to be placed high regardless. It goes triple (as of this writing) because of the corona virus and the financially stressed atmosphere it has created.  People are buying essentials. As far as entertainment, they are streaming movies and playing games. Who started the the rumor that they were buying books hand over fist? Do you remember when this news was sent out on the wings of doves at the very beginning of the pandemic spread?

I would like you to read three paragraphs (below) which come straight from the keys of most of the advertisers I know and have dealt with. The wording might not be the same but the implications all point to the same conclusion. They don't want your high-priced book. They want rock-bottom cover prices and freebies. The reason is twofold; Shoppers want bargains, plain and simple. That's why W-Mart and Amazon rule the nest. Yet the second reason is that the company itself doesn't want to lose a potential customer. That means you won't be coming back for seconds if there are flat sales. They are also competing with other promotion and marketing sites that have the same mindset policies.

Here's my statistics for two YA fantasy/thrillers that had excellent covers and blurbs. Both of these ads were run before and during a Halloween special (the horror factor was quite evident).. Both books were priced at $2.99.

Book one ran for 15 days on a $45 budget. It received 5,391 impressions; total clicks--5--and a CTR of 0.09%

Book two ran for seven days on a $100 budget. It received 10,195 impressions; total clicks --13 and a CTR of  0.13%.

I don't think I have to do the math for you. Except for the takeaway, which was $145.00 from me and some wide-eyed experience. I later changed companies, dropped the e-book price to .99 cents, and still fell flat--no sales. We could argue all day long about what I did wrong with these two companies. I did not stop there. I enlisted in seven of the companies listed below, with very low, rock-bottom prices. Please excuse my spelling on the names.

Just Kindle Books
Fiverr--bkknights
Fussy Librarian
FreeBooksie
E-book Hounds
Robin Reads
Kindlebook Review
Book Barbarian
Booksends
BookDealio
Ebookdiscovery
Ereader IQ
Ent
Book Reader Magazine
Pretty Hot books.

Out of my promotions, I received three apologies and full refunds. I think I sold two books from Ent. That was it. I won't go into which seven, but I did do my research beforehand. They were my best picks. 

Have you ever heard that it wasn't the gold miners who made money off their digs, but the merchants who sold them the supplies, tools, products and other services? We basically have the same thing going on here, with grandiose claims of the promotion and marketing companies talking about going to the top of the sales charts, breakouts, unlimited exposure and guaranteed results. Results. Not sales. Impressions and clicks are a normal state of business and you'll see them. What you won't see are voluminous click-throughs--buys, sales, mullah.

There are many Indie writers who are exceptions to this rule because they have targeted outfits that payoff for them. Might be some trade published out there too. This comes from a lot of trial and error--R & D--and it NEVER ends because the books can go through an insufferable amount of tweaking to fine-tune the results. This happens when an author watches his/her ups, downs and in betweens--the stats that govern peak sales. Self-published authors also get a larger percentage cut of the royalties than the small trade-house authors. Many of the elite Indie authors pay thousands for ads a months, but they reaps thousands plus in return. So it is a revolving door for them--huge investments that garner huge profits. You want to make money, you have to spend it. That's not my quote, lol.

Look, all I'm saying is be wise and careful with your expenditures. You are going to see, if you already haven't, self-proclaimed experts that can do all forms of editing, covers, formatting, book tours, pod-casts, trailers, page ads, listings, book-to-movie deals, screenwriting, agent introductions, publisher submissions, blurbs, illustrations, writing courses, query letters, one-on-one instruction, translations, ghostwriting, expedited (paid) reviews, synopsis's, proof reading, evaluations and all other manner of Internet blasting services. Can you pay for some of these services without losing your shirt or blouse? Sure you can! It's up to you. But be aware, unless you really need and believe in any of them, you'll lose out every time. 

I often wonder if we are just giving our books away because the sea is awash with them. So many tens of thousands of books are published each year that the numbers keeps compounding and burying the authors under tons of pixels. Nobody can find you, lest you post on FB that you will commit suicide if somebody, anybody doesn't buy one of your books before you take that leap. Well, if it goes viral and you were bluffing, it would work. I think you get the idea. Dear gawd, I've often entertained the idea.

1. Your deal price should be as competitive as possible (This is a company motto BTW).

"We promise our subscribers the best deals available. The better the deal, the more appealing it is to our subscribers, and therefore the more likely it is to be selected by our editors/readers. We rarely feature books priced above $2.99, and even $2.99 is an unusually high price for many of our categories.(I JUST LOVE IT WHEN THEY SAY $2.99 IS UNUSUALLY HIGH).

"While your deal price should be based on your book marketing goals, pricing as low as possible will entice more readers to download your book. The lower the price, the higher the conversion rate of a Deal. Knowing this, our editors prefer books that are competitively priced, since those will drive a higher volume of reader engagement. They’re also able to select a higher percentage of discounted books. If you’re not selected for a deal between $0.99 and $3.99, consider resubmitting your book for a free promotion, as this can be a really effective way to increase your chances of getting selected.

"Keep in mind that the competitiveness of your price depends on your category. While it’s normal to see a higher priced book in Cooking, for example, prices are usually lower in the Mysteries or Romance categories (THOSE TWO ARE THE BEST-SELLING GENRES, BTW).. Browse through books in your category to see what’s competitive in your own genre. Again, if your book is not selected at one price, try resubmitting at a lower price or for free. Your chances of being selected will be higher."

Note the last sentence. They are going to select you in accordance with how profitable they think you can be.Sounds to me if you don't go low enough to suit them, they'll politely blow you off.

I've heard some positive news about AMS, BookBub featured ads, and in a blue moon, FB and Twitter boosters. I've used all but the grand daddy feature ad. While these might still show some profit, they certainly aren't working like they used to. Profit has measurably declined, and I mean this in a general sense.

What does my crystal ball tell me for the future? I can only take a wild stab at it and say that the heavy visual sites like Pinterest, Instagram, Tumblr and others are driving a wedge between the other competitors. They could be the wave for future book exposure. I know their swords are drawn against Amazon

Anybody have any solutions or ideas about gaining some profitability in this industry? I'd love to hear it. Or any promo/marketing site that has fulfilled your dreams. BTW, just like FB put the whammy on My Space, do you see another FB type site in the future? I dooooo,

Blessed wishes, please stay safe and healthy.

Chris and Christy.  


Wednesday, April 29, 2020

Quarantine Writers

It's not all fame, friends and eight-by-tens for us writers during these trying times. It's no fun for anybody, for that matter. The physical entertainment industry is shut down at the moment, and that includes film production, but development is purported to be moving right along. Book stores are still closed, as of this writing.

There are so many conflicting thoughts about who has been inspired to write new material during this time and those who have totally lost inspiration and motivation. Some writers are reporting increased sales, or no changes. Others have seen sales spikes and then leveled off. Some have flat-lined and/or tanked completely. I'm not the best industry watchdog, but I can hopefully express some thoughts and solutions via some experience and a bit of common sense. Lord willing....

WHAT'S SELLING?

Via my drive-bys and article reading, it seems that Children's Picture books, some Middle Grade and Non-fiction inspirational books are doing well or have even picked up. As far as genre fiction, adult thrillers and romance are up there, but that's not unusual for these popular genres. Sweet romance in (Christmas settings and HEA) are seeing upticks. That's what I've noticed. Dark fantasy and horror, my genre at the moment with four new books out, is limping along with little gains.

INSPIRATION AND MOTIVATION

Short and sweet--Like Anne Rice says, if you are in the doldrums, FORCE yourself out of it and lay down the ink. Once you get started you'll pick up that lost momentum. Her advice (and mine) about blockage in the confines of your present manuscript--transport yourself back to the day when you felt that while hot spark for that book and remember the thrill you had crafting it. It was the best thing on the planet, wasn't it? You were hot on it. Now you've warmed. And it's those negative muses that are whispering those rotten little sweet nothings in your ear. Your book's quality hasn't changed. You've changed. 

Adjust your attitude and recapture that positive, warm and fuzzy feeling you once had. Still can't write anything new? What's wrong with editing or rewriting a trunk novel you once had high hopes for?

ATMOSPHERE

It's not easy sharing a crowded house now during this lock-down period. Kids are restless souls and they'll be all over the place. Noise and distractions will rule the day. Drugs and alcohol might have slipped into this confined lifestyle. Tempers might be volatile and explosive. Do the best you can in reserving some private time for yourself after all your necessary chores are done. Try to find a quiet place reserved for concentration on your story or book project. It won't be easy. It will be more difficult than ever. Try to maintain a status quo and even keel during this time. If you have a spare room, nab it for you own, even if it is a temporary hideaway. Don't lose faith. 

PROMOTION AND MARKETING

This one is so tough to solve, especially now. It's always been tough. What is effective for one writer in a certain category or genre can be disastrous for another. I could list all of the promotion and marketing sites out there but it won't do you any good unless you know exactly which one might work better than the other. The top three, off the top of my head for general commercial fiction would be Amazon, FB and BookBub. Then again, I'm seeing little drops in ROI on these, with the exception of BB. Don't throw a ton of cash at several sites just to see which one rings the dinner bell. 

Get the best advice you can from your peers who have had experience in this area. You have to target your category and genre precisely. 

I'm not saying this is the time to do it, but you could try some price drops, freebie specials, Kindle Unlimited, cover and blurb changes. Indie authors can make these swaps and change-outs fairly easily. Us trad people have to clear it with our publishers. And, again, this is NO guarantee of increased visibility and sales. It is a maneuver that just might work for you if you think your book could be a bit stale. It doesn't cost anything to try it. 

MY ALTERNATIVE FOR BETTER SALES

This is strictly my game plan, and has been for about eight months. I'm inept, even lousy at picking paid-for marketing sites. I've lost bundles of cash. I don't know how to bid properly and I seldom have a book that qualifies for these sites, which most often stipulates 99 cents or free books. When I'm sitting at $2.99 to $4.99, I'm at the mercy of my publishers and I try and work with these figures as best I can. Yes, I have certainly sold books at full, higher prices, better than my rock-bottom specials. It's weird that it works that way--but all the variables of each book play into the scenario.

I've heard and read from several blogs and YouTube presentations that books receiving 40--60 reviews on Amazon start tweaking the Zon's head and pulling attention. I've heard 40 from one source, 50 from another, and 60 from yet another. I do believe it is the 50 mark which is the most accurate. So I've been requesting book reviews from all of the major review list sites. I personalize each and every pitch letter, reading About Me pages and Policy Guidelines. It costs nothing, but the workload is difficult and time-consuming. Then again, time seems to be all I have on hand right now. I'm in bedroom lock-down, voluntarily. We all know about writer solitude, so there's nothing new about that.

Truth be told, I'm out to get as much ink as an octopus. That includes mentioning, in my pitch, that I would love to do interviews and guest posts as an alternative to a book review. 'Cause right now, the reviewer's TBR piles are higher than K-2. They are swamped. So go after them with double barrels. It's a Zombie Land double tap. 

HINTS:

Are you following any famous authors on FB or Twitter? This can be an unexpected goldmine. If you happen to comment on one of your famous author's (or celeb) posts, and they like it enough to share it to their community, you've just thrown yourself in front of their followers and friends list--this could result in tens of thousands of reads. Cultivate those sources and watch them. Don't ask for anything outright. 

Have you ever watched a YouTube movie about your favorite authors or your genre? Have you ever left great comments, showing your wit, knowledge or introspection? Ah, then...after your sentence or paragraph, skip a line and add your name and author of (your book title). Nothing more. No links. No Amazon mention. Don't elaborate with a spammy message. I've done this simple little sig tag and never gotten in trouble for it. Why do it? YouTube videos can get a tremendous amount of hits, and people DO read the comments. It also makes you come off as an authority, perhaps a person who knows what they're talking about? I would apply this to only those sites that you visit more frequently and not the ones you visit out of curiosity. 

Blessed wishes, please stay safe and healthy,

Chris and Christy. 



















Sunday, March 29, 2020

The Psychology of Editing


First and foremost, I am no editor. I’m only an author with some thoughts about this subject. I don’t think an author on this planet can edit themselves, with the exception of Anne Rice!
Nancy of Melange Books suggested I might share some prep advice when it comes to writing and editing. Particularly editing. We’re all going to go through these stages with our Melange books, and it is inevitable. As authors, we’ll always need new eyes—a fresh outlook from another perspective. I shouldn’t remind you that these views and changes that come from your editor are not personal opinions from an editor. Editors are stand-ins for readers—readers are the well-spring from which you flow. So take in mind that any editor who flags a problem is seeing these speed bumps or errors in place of the reader, and is removing the “bad” or “questionable” before the reader even sees it. Problem solved, you end up with a smooth, uninterrupted transition through your text. That’s a very positive thing. Every little nuance that is pointed out and corrected makes the story, better and better and better. It’s teamwork, and the goal is to make it shine.

Do you have a choice word or paragraph that you just can’t let loose of? Do you believe it’s intrusive to remove it? I’ll bet your editor knows that it’s going to throw the majority of readers off because it is too exotic, misplaced or not really needed. She knows that passage will confuse the majority of readers by leaving that kink in there. You want wide and easily comprehensive writing. You can’t afford to lose your customer’s interest or let them pause. Editors know that part of it and it deals with pace. “Couldn’t put it down” means there’s a lack of speed bumps.

Tip 1: (Got ahead of myself there). Prep. Prep first means health. Strive to be in the best physical condition you can before you write or handle any editing. Get that flu on the run, ease that backache, take your choice of meds for that migraine and generally strive to be as wide awake and rested as you can. Eat right—you have a stint in front of you. Me, I have to take dozens of pills a day, drag my oxygen tube around with me and get in some walking laps inside the house. I’ll avoid any of the stronger medicines, and I won’t drink or smoke at the computer or at any time. I’m damn lucky to live from one breath to the next.

Tip 2: If you’re just about ready for your first edit pass, you’ll be told this by your assigned editor. Do you feel the drudgery coming on? Here’s a nice little psyche move that’s good for you and your editor. If you think your book is finally ready to hit the editor’s desk, do a real fast run-through the text. Your editor will click their heels and     oblige the request. This might take you four or five days, depending. Trust me, you’ll find things you missed. You always do. No reason for major rewrites, just a solid, precise read through. This helps in two ways: it will bring back great memories of where you were when you started this tome, which you wrote with white hot inspiration. Right? Remember that masterpiece? Nothing has really changed. You were thrilled to the gills when you wrote your first draft of it. You’re reliving  that state of awe and exhilaration and, even laughing and crying over some of those memorable scenes. Secondly, you are recapturing your momentum. You’re remembering every beat and the natural rhythm of the story, the action sequences, pauses, breathers and crucial dialogue passages. Your character’s names, ages, vocations, motivation and physical characteristics will click right back into place. You’re not going in half-blind. In addition, this takes some extra time off of your editor’s workload, which is a relief and speeds up the process.

Tip 3: Remain steady on your editing pass, progressing at a good pace. When you find yourself enjoying your story too much and glossing over the words, remember to slow down and get back in critical mode. Slow down enough to catch those missed commas, hyphens, quotation marks and periods. Don’t jump ahead and anticipate what you thought you wrote--double check it and find out what is actually printed. You might have revised something way back there and forgotten about it. Keep continuity in the back of your mind—your characters don’t change skin, hair or eye color every other chapter. They don’t take off in a Chevy and later burn rubber in a Ford.

Tip 4: I’m not an editor but I sure can see POV swaps in just about every book I read. If you have a multiple view point story, separate the scenes with a chapter or transition break. A transition is this little indicator like this:   #              #           #  between paragraphs. Your publisher will insert those symbols in their own house style, in case you already know them.

Tip 5: A little metaphor and simile never hurt a writer. Observe the passive and telling in the next phrase:

He was clumsy. He wasn’t experienced. He looked like an amateur runner.

Now, a bit longer but showing with some voice:

His stride was crazy-legged; he ran as much sideways as forward. She nearly laughed out loud but thought better of it. Instead, she felt somewhat sorry for him. It might have been his first jogging experience. Diane was no stranger to barbs or insults. Even with a slung gut and knocked knees, wasn’t Seabiscuit hard on the eyes but chock-full of speed and heart?

Tip 6: Are you seeing a lot of red lines tagged in your manuscript? So much that you think it’s overwhelming? Don’t despair, take one at a time and you’ll breeze right through them. Remember, you are forging ahead and leaving all the bad behind. It’ all uphill from the very beginning now. You won’t be going back.

Tip 7. Learn to stop editing. Quit. That’s enough. Don’t insist on, or try to sneak in, structural editing when you’re in final proofs. It’s going to be just fine. It’s true that you can edit a book until it’s worthless. If you are in the middle of a grammar or syntax pass, stay on that track—focus on that. If something flies out at you that needs attention, make a note of it to later share with the editor.

Don’t argue with an editor. Don’t insist. Compromise. She is the pilot and captain for now. You are passenger with the seat belt fastened and tray in the upright. She’ll know when it’s time to land.

Thanks, Chris red-shifting outta here

Wednesday, January 22, 2020

Major Rant to Mr. Marketing Guru.


Hello, Mr. Sales Marketing Guru. (I’ve got a bone to pick with you).

Since you continually besiege me with your adverts, I thought it was time I responded to your claims and declarations.

As an opening salvo, I will tell you right now that I’m not interested in any pay-for-review services. No matter how you disguise or slice it with claims of guaranteed reviews and sales, you cannot convince me that your costly services are worth these extravagant amounts you are asking for. Calling it “fast-tracking”, “special social media services” or individualized marketing plans, will not alter the fact that what you are proposing is a cost-for-service advertisement which preys on gullible and desperate authors.  

You will have to convince me that eager reviewers are alive and well out there, ready to review books. After 1,650 personalized and custom book review requests (pitches), I received 160 requests for my recent release. Out of that acceptance total, I have, so far, received 34 Amazon (foreign and domestic) reviews, and this has been over a five-month period, soliciting for eight hours a day, 24-7, with no let up. BTW, a great percentage of reviewers are buried, quit or have rebranded themselves. You’ll see that notation on their contact or review request page. Most of these listings are not currently tagged as such.    

Simply listing a book as available for review on a database or promo site (for one day in most cases), is GROSSLY ineffective at the present. The one-week or one-month programs are equally ineffective if you lack precise targeting. We are experiencing a swarm/glut of new books in numbers that have never been reached in the history of this industry. If there are willing reviewers out there, I have had to seek them out and then go on a TBR pile that is higher than K-2--backed up two, three and four months or more.

There is no way you can guarantee one review, let alone several, for any book at this time. The last bastion of hope is to give away books to accumulate a half-way decent rank on Amazon, and those are not sales—those are freebies—not deserving of a “Best Selling” connotation. All of these listed (*) below companies have failed in click-throughs for my book when it was priced from $4.99 to a drop of $2.99. After trying again, I garnered no better results at my current KU and .99 cent stage. I can attest to the fact that my book has a great title, cover and hook/blurb—AllAuthor stats are through the roof at over 3,040 views and about 550 clicks in four months, and a first place contest win. Not too shabby, considering it is the first in a series. I’ve had 18 full-length interviews and several guest spots—more ink than a dozen octopi.

Supply has eclipsed demand, plain and simple. AMT is on a southern slide, FB and Twitter booster ads are completely glossed over by readers and ineffective, while the Amazon, FB and Twitter book clubs and genre sites are flooded with the same solicitations—a “buy my book” barrage from thousands upon thousands of members. It is even difficult for GoodReads to keep up with such a relentless showcase of author’s books, stories, series and collections. GRs is for readers anyway.  

People are not buying reading devices like they are buying books, as you so stated. The only way readers can make room for new book purchases (or freebies) is to wipe their inventory of accumulated books they will never get around to reading anyway. Unfortunately, this also seems to be a standard practice for many reviewers who need to “clean house” so they can choose titles for the next year. Out with the old, in with the new.   

I am the owner/poster of Guerrilla Warfare For Writers, an advocacy writer’s/blog site aimed at watching the industry, and I have been doing this type of analysis for 14 years, out of my 30-year career. Roughly (35%) of the current listed review site/blogs are now refusing to review self-published authors. They profess to be swamped. This was not the case two-three years ago. I'm not even an indie author (only a hybrid), but this trend has come around to bite all those who believe that writing to market with quick release has always been the answer to garnering sales and a reader base. I blame not the Indies. I’m upset with a program that allows the world to publish, when we don’t have a world to read the published material.  

The largest feature and most expensive ads on BookBub, are now showing a slow decline in conversions because of a traffic jam to gain access into the program. Albeit, BB still seems to show returns on investment, which is astonishing in itself. Other ad groups have raised their prices and modified their guidelines. Some of these major marketing sites do work—all is not completely lost—but you have to find them first.  

SOME OF THE PROMO AND REVIEW SITES I INVESTIGATED AND USED:
(Forgive my misspellings).

Fiverr*
Fussy Librarian*
Bargain Booksie*
Robin Reads
Kindlebooks Review
Book Barbarian*
Booksends*
BookDealio
Ebook Discovery
E-Reader IQ
Ent
Book Reader Magazine*
Just Kindle Books*
Pretty Hot Books*

Those sites marked with a "*" brought zero results to me—hundreds/thousands of engagements and NO conversions, prompting two of them to refund me in full. Out of pocket loss = aprox $550 before refunds which were in the neighborhood of $70.00. Granted that my price was a straight $2.99, and I was told this was the reason for the lack of interest/response. However, when implementing the Kindle Unlimited and .99 cent strategy and applying it again to several sites, there was zero change in rank and reviews. My sales continued on a flat line. I’m not alone in this festering no-man’s-land.

Why are book tours collapsing now?—Just recently I had two tours cancel on me. There was a time when book tours were popular and worked.  Answer: there doesn’t seem to be enough tour participants to carry an author through an extended promotion period, and that was the reason I was given for the failures. Sure, it depends upon who you are using. But you better have a long gap between appearances with any one given site because you can’t sell to the same readers who’ve already picked you up.

The largest book tour sites are not only expensive and claim to garner successful results, but express the opinion that nothing is really wrong in this slow market, it’s just that the timing and individual book may be the culprit for the lack of sales and reviews. This blanket statement is tired, worn and continuously used as an excuse. Blame the cover, the blurb and the sample pages, or even the author for that matter. That’s much easier to say than we’ve overpopulated the system. What was next on the hit list? “NO SALES? YOUR KEY WORDS ARE RESPONSIBLE!” So now we have apps to hunt down super-selling keywords, guaranteed to get that lost audience you somehow missed. Or was that eager-to-buy audience really there to begin with?   

I hired a promotion manager/PR director who has tried everything humanly possible for sales, but has come up with limited results—prompting us to change our tactics and come into social media circles from a different angle. BTW, this is no fault of the manger whatsoever—she is fighting it out with her own competitors. Again, the problem is glut.

The author population has grown by the millions and the number of books listed with just Amazon are staggering and increasing every month. This is a saturation issue that will not go away and only get worse. We have NOW reached the tipping point.

 Personal reading devices across the board (globally) are overloaded with free books (hundreds or thousands) per device and there is just no room for new books even with the most severe low-cost offers. (Readers jammed up their devices when the freebie gold rush hit—this begat the age of Indie superstars, and this constant rotation has never stopped). Now authors are currently offering complete books for .99 cents and lower for an entire series. Many of the A-list Indie superstars and high-ranking mid-listers are reporting 50% cuts in revenue in the past few years. If this is happening to the best-selling brand name authors, what is happening to the rest of us? In the day, Wall-Mart was cursed for providing loss-leaders. Now we understand their reasoning. Sacrifice. For profit.  

There are so many books listed for free (no gimmicks), via the small trade publishers and Indies, that it is not necessary to purchase a high quality read or audio book anymore—the reader has only to put themselves on a waiting list when the book hits a free or discounted status. This desperation is playing out full-tilt in front of us, forcing authors to compete with each other for even the slightest name brand exposure. We never had a world of “Permafree” before this massive influx. Welcome to costless books, the wave of the future.  

Giving away free books is the surest way to dilute and saturate your reading fan base. And yet you claim this is the ideal strategy. Those who might have bought your book already have it because of free and borrow offers. Your solution: pick another loss leader until you’ve run through your entire inventory. Then what? Write to market with faster releases. Really? Call novellas that are 20.000 40,000 words long, “books.” Give away as many books as you can to draw some type of word of mouth or organic sales. This strategy gives legit Indie authors a bad rap. They can’t sell their books for true value. Small trade publishes can’t recoup their investments on give-away prices.  

Mr. Marketing Expert, I sincerely hope that you address this problem and make some type of arrangements and/or policies that will show some, or any type of success, regarding the horrid situation we are (collectively) encountering at the moment.

I am not a crepe hanger or doom peddler. These are indicators which cannot be swept under the carpet or displaced by claiming this is a cycle or a normal glitch in the book sales industry. If you would like to discuss this matter with me, I would be happy to engage in a truthful and honest disclosure. I feel terrible when I see my fellow authors wallowing in despair because they have no sales or reviews for their midlist or even new titles.

The real crime is author/writers spending money on worthless campaigns that produce zeros on a royalty invoice or check. The newest, debut authors are the worst hit. Their despair is tangible when they express their desperation in the writing groups and forums.   

Sincerely,

CJB